A native of Milwaukee, Wisconsin, Gordon F. Boucher began his automotive career in 1956 as a salesperson for a local dealership in Milwaukee, Wisconsin. In 1977 Boucher opened his first Lincoln-Mercury dealership in West Allis, and today Boucher owns 16 dealerships in Southeastern Wisconsin. The dealerships are run by Gordie Boucher's sons, Frank Boucher and Gordie Boucher, Jr. and his daughter Julie Boucher Sellars. The Boucher Group is ranked in the Nation's top 100 Megadealers and Arthur Anderson & Company rank Boucher 26th in Wisconsin's Largest Privately Owned Companies. The Boucher Group, in addition to its 16 dealerships, has a full service Management Company, an in-house Advertising Agency, a Fleet Group and a Leasing Company and employs over 900 people.
Boucher has always had a strong presence in the Wisconsin community. Since 1985, Boucher has sponsored and underwritten the costs of the Muscular Dystrophy Association Summer Camp. In addition to MDA, Boucher takes pride in sponsoring the Make-a-Wish Foundation, The MACC Fund, The Child Abuse Prevention (CAP) Fund, The United Way, The Milwaukee Repertory Theater, The Milwaukee Symphony, Disabled American Veterans and more.
Gordie Boucher is involved in many organizations, including ADAMM, (the Automobile Dealers Association of Mega Milwaukee) and helped formulate the Foundation for Wisconsin Auto and Truck Dealers. In addition, in 1996 Boucher was recognized as Time Magazine's Dealer of the Year.
10 reasons why Boucher “Rides with You Every Mile” and why the Boucher Automotive Group is ranked among the Top 100 dealership groups in the nation.
1. We are a family owned and operated dealer group, employing over 900 people, that has been serving Southern Wisconsin for 31 years.
2. We have 16 dealerships conveniently located throughout Southern Wisconsin and feature 15 automotive brands (Ford, Lincoln, Mercury, Chevrolet, Saturn, Cadillac, Saab, Nissan, Chrysler, Dodge, Jeep, Volkswagen, Mazda, Kia and Hyundai).
3. Our customers come first; we are the only dealer group in Wisconsin that has attained Silver Partner Status with the Wisconsin Better Business Bureau.
4. We offer a selection of over 4500 quality new and pre-owned vehicles, easily viewed at www.boucher.com. 5. We can offer top dollar for your trade through the buying power of our dealership network and we offer the strength of over 25 stable lending institutions to provide extremely competitive financing options.
6. We offer an exclusive 12-month / 12,000 mile Pre-Owned Warranty under the Boucher Advantage Program, we conduct a minimum 100-point inspection of every vehicle and provide a vehicle history.
7. We have over 350 quality “Smart Buy” vehicles, all inspected by factory certified technicians, and all sell for $9995 or less at a no haggle/no hassle price.
8. We have master certified technicians and award winning Service Departments who offer monthly specials that can save you hundreds of dollars.
9. We offer Loaner and Shuttle Service and a welcoming, professional environment at our dealerships.
10. Gordie Boucher received Time Magazine’s Quality Dealer Award for exceptional performance, community service and support of many charitable organizations.
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