Welcome to Boucher Automotive Group

Welcome to Boucher Automotive Group
  A native of Milwaukee, Wisconsin, Gordon F. Boucher began his automotive career in 1956 as a salesperson for a local dealership in Milwaukee, Wisconsin. In 1977 Boucher opened his first Lincoln-Mercury dealership in West Allis, and today Boucher owns 18 dealerships in Southeastern Wisconsin. The dealerships are run by Gordie Boucher's sons, Frank Boucher and Gordie Boucher, Jr. and his daughter Julie Boucher Sellars.

The Boucher Group is ranked in the Nation's top 100 Megadealers and Arthur Anderson & Company rank Boucher 26th in Wisconsin's Largest Privately Owned Companies. The Boucher Group, in addition to its 18 dealerships, has a full service Management Company, an in-house Advertising Agency, a Fleet Group and a Leasing Company and employs over 800 people.

Boucher has always had a strong presence in the Wisconsin community. Since 1985, Boucher has sponsored and underwritten the costs of the Muscular Dystrophy Association Summer Camp. In addition to MDA, Boucher takes pride in sponsoring the Make-a-Wish Foundation, The MACC Fund, The Child Abuse Prevention (CAP) Fund, The United Way, The Milwaukee Repertory Theater, The Milwaukee Symphony and more.

Gordie Boucher is involved in many organizations, including ADAMM, (the Automobile Dealers Association of Mega Milwaukee) and helped formulate the Foundation for Wisconsin Auto and Truck Dealers. In addition, in 1996 Boucher was recognized as Time Magazine's Dealer of the Year.

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